FOR PEOPLE ON OZEMPIC, WEGOVY, MOUNJARO OR ZEPBOUND
Your GLP-1 costs hundreds a month. Make sure you're losing fat.
Some people lose nothing on it. Some lose muscle and look worse at a lower weight. Many gain it back when they stop. 12 weeks of 1:1 coaching with Taha to lose fat, protect your muscle and learn to keep it off.
Free. 15 minutes. You leave knowing your one or two biggest fixes, whether you sign up or not.
B.Kin · 9+ years coaching · 600+ clients · lost 70+ lbs himself
01 — THE PROBLEM
Hundreds a month. Nothing to show for it.
These medications aren't cheap. Paying cash in the US, Wegovy pens are $349 a month. Zepbound is $299 to $449. In BC, a 4-week box of Wegovy is about $400 CAD.
Now picture six months of that.
The scale barely moved. Or it moved, and you look softer, weaker and more tired than when you started. Your clothes are smaller and you still don't like what you see. Then you stop, the hunger comes back, and so does the weight.
On GLP-1s alone, not all the weight you lose is fat.
In the STEP 1 trial of semaglutide, about two-fifths of the weight lost in the body-scan group was lean mass. Source: Wilding et al., New England Journal of Medicine, 2021.
Lean mass includes your muscle. Coaching is how you keep it.
Do the maths.
Six months on a GLP-1, paying cash:
Wegovy (US)
$2,094
Zepbound (US)
$1,794 to $2,694
Wegovy (BC)
about $2,400 CAD
A year? Double it.
If the scale didn't move, that money is gone.
If it moved but a lot of it was muscle, you paid to get weaker.
If it comes back when you stop, you paid for something you didn't get to keep.
Getting the plan right with me: $250 USD a month for 3 months. Or $675 paid in full.
US cash prices from NovoCare Pharmacy and LillyDirect self-pay. BC price is the lowest pharmacy cash price found. All checked Sep 2026. Prices change.
~2/5
of the weight lost was lean mass (muscle, water, organs, bone) in the STEP 1 body-scan group.
STEP 1 trial, DXA substudy. Wilding et al., NEJM 2021.
~2/3
of the weight lost came back within a year, once people stopped both the medication and the diet and exercise program that came with it.
STEP 1 extension. Wilding et al., Diabetes, Obesity and Metabolism, 2022.
Is this you?
The scale won't move. You eat less. Nothing changes. You're paying every month to stand still.
The scale is moving, but you look worse. Soft. Tired. Weaker. Smaller, not better. You're scared you'll end up looking sick.
You're scared to come off it. You've seen what happens. The hunger comes back. The weight comes back. Sometimes more.
You're not lazy. You're not broken. The plan around your medication has holes in it, and holes can be fixed. The research and the big obesity and nutrition societies point to the same two things for protecting muscle: strength training and enough protein. That's what this coaching is built on.
Joint advisory from the American College of Lifestyle Medicine, American Society for Nutrition, Obesity Medicine Association and The Obesity Society (Mozaffarian et al., 2025).
02 — WHY IT HAPPENS
Not losing weight on a GLP-1 is real. Here's why.
You've seen the before-and-afters. So when it doesn't happen for you, you think something's wrong with you.
It happens to a lot of people. In the big Wegovy trial, about 1 in 7 people lost less than 5% of their weight after 68 weeks. On the top dose of Zepbound, about 1 in 11 did. If you weigh 220 pounds, 5% is 11 pounds. That's after more than a year of shots.
And the people in those trials had a diet and exercise program, with a counselling session every four weeks. Real-world results tend to be a bit smaller.
Questions about the medication itself go to your prescriber. What I see over and over is the plan around it. Six things:
01
You're eating it back
Snacks. Grazing. Stress eating. Comfort eating. The shot turns hunger down. It doesn't stop the chips at 10pm. I've worked with people who paid month after month and the scale never moved.
02
You're drinking it back
Lattes, juice, wine, cocktails. In one study, people who got extra calories from soda didn't eat less to make up for it. When the same calories came from jelly beans, they did.
03
Not enough protein
When you're not hungry, protein is the hardest food to eat. It fills you up fastest, so it's the first thing to go. The big obesity and nutrition societies put protein near the top of the list on these medications.
04
No strength training
Eating less without lifting gives your body no reason to keep muscle. Cardio is good for your heart. Lifting is what tells your body the muscle is still needed.
05
Short sleep
In a small sleep-lab study, dieters who got 5.5 hours of sleep instead of 8.5 lost less than half as much fat and 60% more lean mass. Short nights push hunger and cravings up. You pay to turn hunger down, then turn it back up every night.
06
The plateau
Weight loss slows as you get lighter. Your body burns less, and your appetite creeps back up. In the big Wegovy trial, the average person hit their lowest weight around week 60, then leveled off. A stall after months of loss is normal. Panicking and eating even less usually makes it worse.
How people end up worse off than when they started
Put a few of those together and here's what happens.
You lose weight, and a chunk of it is muscle. You look soft at a lower number. You feel weak.
Then you stop. The hunger comes back. The weight comes back. The muscle you lost doesn't come back on its own.
You can end up at the same weight you started, with less muscle, less money, and less belief that anything will ever work for you.
Failing blind is expensive twice. Once in money. Once in belief. The second one costs more.
Nobody found what's really wrong. Nobody protected your muscle.
Same medication. Different plan.
03 — YOUR COACH
I've been where you are. On a GLP-1, with the same problems.
I'm Taha. I used to weigh 250 pounds. I've lost over 70 and kept it off. More than 20 of those came off on Ozempic.
What changed things wasn't trying harder. It was fixing the system. Eating on a schedule. Enough protein. Sleep. Lifting.
I've coached for over nine years and worked with more than 600 people. Thrive is built for one group: people on GLP-1s. It's the problem I know best.
I'm a coach, not a doctor. I never touch your medication or your dose. That's your prescriber's job. Everything else is mine.
70+
pounds lost, and kept off
600+
people coached
9+
years coaching
B.Kin · Precision Nutrition Level 1 certified coach
04 — THE METHOD
The 12-Week Fat Fix. Three steps.
You don't really want a lower number on the scale. You want less body fat. Here's how we get there.
FIND
Your numbers, on day one. I ask about your sleep, meals, protein, water, drinks, snacks, eating out and steps. Then I name the one or two things holding you back. Not ten. One or two.
PROTECT
Your muscle, with training and protein. You lift twice a week, about 45 minutes, at a gym or at home. Every move has a video. Never lifted before? It's built for you. Protein first, every meal, with meals you can actually eat on a small appetite.
MEASURE
Trends, not feelings. A check-in every week. Every two weeks we look at your waist, your strength and your scale trend, then change one thing if we need to.
WHAT I DO
I find the problem. I write your meals and your workouts. I review your numbers every two weeks and decide what changes.
WHAT YOU DO
Eat three meals a day, with protein at every meal. Do your two workouts. Answer your check-in every week. That's it. You're not expected to be perfect. You're expected to follow the plan.
No food is banned. You can eat burgers, pizza and dessert. You just can't eat them by accident.
05 — WHAT YOU GET
What you get
Day one, your fixes named. The one or two things holding you back, found on your first call.
Your training plan. Two sessions a week, gym or home, every move on video, built around your body and any old injuries.
Your protein-first meal plan. Built on food you like, with your favourite restaurants in it.
A weekly check-in, plus a 1:1 call with Taha every two weeks. We look at your numbers and change one thing.
Bonus: your “after” plan and every guide. Your go-to meals, eating out, weekends, and what to do when you're stuck, so you know how to eat once the 12 weeks end.
06 — REAL CLIENTS
Two clients. Here's what happened.
“
When I look back at it now I think $150 to $200 would have been totally fair for even just our first assessment.
CHLOE
Lost 31 lbs in 2026 alone. Zero muscle loss on her before-and-after 3D body scans. Two lifting sessions a week. Protein first. Walking every day. She kept losing on vacation.
JESSICA
She went on Ozempic with no plan. HIIT every day. No tracking. Low protein. She paid hundreds of dollars a month for three months and lost nothing.
So she quit. And she gained back 20 to 30 pounds more than she started with. By the time she came to me, she believed nothing would ever work for her.
We put her on a real plan. Enough protein. Sleep fixed. Lifting instead of HIIT. In four weeks she broke a plateau she'd been stuck on for months. Seven pounds. She's still with me.
Chloe: 31 lbs down. All of it fat.
Body weight
Body fat
Muscle mass
From Chloe's 3D body scans, Feb to Sep 2026. About 33 lbs of fat lost while muscle held at 28 kg.
07 — PRICING
One program. Two ways to pay.
Same 12 weeks, same coaching. $250 a month is less than one month of Wegovy pens or Zepbound at the US cash price.
Monthly
$250USD / month
3-month minimum (12 weeks)
Everything in “What you get.”
Paid in full
$675USD
One payment for all 12 weeks. Works out to $225/month.
Everything in “What you get.”
The strength guarantee
Do every check-in and session for 12 weeks. If your strength on your main lifts hasn't held or improved from week 1, your next month is free.
We log your starting numbers at intake. One month, one condition.
Start with the free call. No pressure, no card needed.
08 — IS THIS FOR YOU
Is this for you?
This is for you if...
You're on a prescribed GLP-1, or about to start one.
You've spent months and money on it, and you don't have much to show for it.
You want to keep your strength and shape, not just see a lower number.
You're scared of gaining it back, and you want a plan for life after the medication.
You'll do two workouts a week and a weekly check-in.
This isn't for you if...
You want advice on your medication or dose. That's your prescriber's job.
You want a crash diet or a quick fix.
You won't do the check-ins.
You're dealing with an eating disorder right now. Please start with your care team.
09 — QUESTIONS
Questions people ask
I'm not losing anything. Is the medication broken?
I can't tell you that. Questions about the medication go to your prescriber. What I can do is check everything around it: what you eat and drink, your protein, your sleep, your steps and your training. That's where I start.
My doctor already handles this.
Your prescriber handles the medication. I handle everything around it: your training, your protein, your meals and your habits. Most prescribers don't have time to write your workouts or check your meals every week. I work alongside them, never instead of them.
I don't lift. I've never been in a gym.
Good. It's built for you. Two sessions a week, about 45 minutes, at a gym or at home. Every move has a video. It takes a week or two to learn, and you don't need perfect form. You need to show up twice and follow the sheet.
I'm over 50. Is it too late?
No. Muscle gets harder to rebuild as we get older, so protecting it matters more, not less. We start where you are, work around old injuries and build up slowly. If you have a heart or joint condition, check with your doctor before you start.
What happens if I stop the medication?
That's a decision for you and your prescriber, and I stay out of it. My job is making sure you're ready either way. Right now is the best window you'll get to learn how you'll eat for life: your go-to meals, eating out, weekends. You finish with a plan you keep using.
Is this medical advice?
No. This is coaching on training, nutrition habits and lifestyle. I don't advise on medication, doses or side effects. Those questions go to your prescriber or pharmacist. If something you tell me sounds medical, I'll send you to them.
Why not just use an app?
An app counts your food. It doesn't notice you've stopped eating protein because it fills you up too fast. It doesn't change your plan when your week falls apart. You get a real person who looks at your numbers every week and changes one thing.
Is it worth the price?
Look at what you're already spending. At US cash prices, Wegovy pens are $349 a month and Zepbound is $299 to $449. Coaching is $250 USD a month for 3 months, or $675 USD paid in full. It's there so the months you spend on your medication come with a plan for your food, your training and what comes after. Start with the free call. If it's not a fit, I'll tell you, and you still leave with your one or two biggest fixes. If you join and do the work, the strength guarantee covers you.
What happens on the free call?
Fifteen minutes. You answer 3 quick questions when you book. On the call, I ask about your week, find the one or two things holding you back, and tell you honestly whether coaching makes sense for you. No pressure.
Don't spend another month guessing.
Book a free 15-minute call. I'll look at where you're at, find the one or two things holding you back, and tell you what to fix first. Even if we never work together, you leave with a clear next step.
Same medication. Different plan.
Book your free 15-min call
3 quick questions, then pick a time that suits you.